I will today be looking at two music videos, with completely
different styles so i can explain the techniques behind then and how each of
the music videos has helped enhance the tone of the song that the music video
was created for.
Gravity By Zlata Ognevich
For my first video i will be looking at the music video for ‘Gravity’
by Zlata Ognevich, the music video starts off with her waking up in a metal
rose in the sky and goes on to show her walking around a mystical forest where
she see’s unicorns and butterflies and other mystical creatures. The video
switches from her walking around the forest and her singing in front of a
screen. The use of effects in this video is pretty spectacular as the video
uses a lot of cgi and animation, for example when she wakes up in the metal
rose you know it is Cgi, but the way they have actually used it to make it look
like she is in a metal rose in the sky is just amazing.
Another good use of the Cgi is when she is laid out in a bubble
floating about with diamonds next to her really look breath taking, also the
scene really fits in well with the tone of the song, which is about her being
free and she will do what she wants and that she has no fear. One example that
helps show how the music is enhanced by the video is at 2:07 when she sings the
line “I’m like a butterfly” and it goes to a shot of a blue butterfly flying
around freely, which matches the tone of the song extremely well.
Another thing i really like about the music video is when it
shows the shots of her just singing in front a screen, it’s not just her
singing in front a screen there is some lighting effects which really in keep
with the tone of the song, as in that the lights are brightly colour, which
shows the songs has a really happy feel to it.
I believe the video also has been edited to fit in well to
fit with the pace of the song, for example from 2:34 to 2:45 the video goes
into a bit of a slow motion effect to keep in with the slow pace of the music
and then kicks back into a normal pace again at 2:46 when the music becomes a
tad more upbeat.
Hanna Pakarinen – Leave Me Alone
The second music video i have choose to evaluate is ‘Leave
Me Alone’ by Hanna Pakarinen, the music video is about a woman dates a guy, who
is also dating another man and it goes on to show how he is just using the
first woman and that he never really loved her.
There are no animations or cgi used in this video, however the
video uses a range of mild and dark tones to keep in with the rock and dark
theme of the song itself and uses a few quick and shaky shots during the chorus
part of the song, which help express the anger of the song and that help you connect
with the song more.
I liked the way that in the video they switch between
footage of her singing with a band and the main video sequence, where she is
with a guy and his girlfriend because it helps give the viewers more of a
connection to the video. The shots are very quickly cut so it can keep in with
the angry pace of the song, which i think is great because it really does help
you connect with how the singer is feeling during the song.
Music Video Idea
The idea behind the music i plan to do does use some of the
effects used in the two videos i have described, for example i plan to use a
dark colour effect, to show the emotion of the song in the video and i also
plan to use a mix between scenes of a person performing the song and also
having a storyline scene where she stalks a girl who she thinks is sleeping
with her boyfriend and in the end finds out that she is actually sleeping with
him and during a fight accidently kills her.
The reason behind the idea for the video is, because the
song is about a woman telling other women to stay away from her man and that
she wants him all to herself and she will make sure it stays that way.
I also plan on using a wide range of slow cuts between shots
and possibly fades, do it fits in well with the pace of the melody of the song.
By Jess Cambridge
